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| Competitor Analysis | Conduct a comprehensive analysis of the client's top 5 competitors in the design industry, examining their social media presence, content strategy, engagement rates, and overall digital marketing approach. This does not include any analysis of the client's own social media accounts. | $800 |
|---|---|---|
| Target Audience Research | Identify the client's target audience, including demographics, interests, pain points, and online behavior. This research will inform the content strategy and social media tactics. This does not include creating buyer personas. | $900 |
| Social Media Platform Evaluation | Evaluate the most relevant social media platforms for the client's design business, taking into account the target audience, industry trends, and the client's marketing goals. This does not include setting up or managing any social media accounts. | $700 |
| Content Strategy Development | Develop a comprehensive content strategy that aligns with the client's marketing goals and target audience. This includes identifying key content themes, formats, and a content calendar for the first 3 months. This does not include content creation or scheduling. | $900 |
| Reporting and Analytics Setup | Set up a reporting and analytics framework to track the performance of the social media strategy, including key metrics and KPIs. This does not include ongoing reporting or analysis. | $700 |
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| Social Media Content Creation | Create a total of 30 pieces of social media content (posts, stories, and short-form videos) across the client's selected platforms. This includes copywriting, visual design, and video editing. | $1,200 |
|---|---|---|
| Social Media Content Scheduling | Schedule the 30 pieces of social media content across the client's selected platforms for the first 3 months. This does not include any content updates or changes during the scheduled period. | $800 |
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| Social Media Advertising Strategy | Develop a social media advertising strategy, including ad formats, targeting, and budget allocation across the client's selected platforms. This does not include the creation or management of any actual social media ads. | $900 |
|---|---|---|
| Social Media Advertising Campaign | Create and launch 3 social media advertising campaigns across the client's selected platforms, each running for 2 weeks. This includes ad creative, targeting, and budget management. | $800 |
| TOTAL | $7,700 |
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| Social Media Crisis Management Plan | Establish a proactive crisis management plan to address potential issues and maintain a positive brand reputation on social media. | $400 |
|---|---|---|
| Social Media Audit | Conduct a comprehensive audit of the client's existing social media presence, including an analysis of their current content, engagement, and performance across all platforms. | $500 |
| Social Media Engagement Strategy | Devise a strategy to foster meaningful engagement with the target audience, including responding to comments, running interactive campaigns, and leveraging user-generated content. | $600 |
| Social Media Trend Analysis | Monitor and analyze emerging trends in your industry to inform your social media strategy and content creation. | $500 |
| Social Media Influencer Outreach | Identify and collaborate with relevant influencers in the industry to amplify the brand's social media presence and reach. | $500 |
| Social Media Employee Advocacy Program | Implement a program to encourage employees to actively participate and share content on the company's social media platforms. | $700 |
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