Take the guesswork out of quoting SEO Campaigns with this simple, customisable template.

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Website Audit

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Technical SEO Audit Conduct a comprehensive technical SEO audit of the client's website, including an analysis of website structure, crawlability, indexability, and core web vitals. This does not include any website development or implementation of recommendations. $1,000
Content Audit Perform a content audit to identify opportunities for optimization, including an analysis of page titles, meta descriptions, headings, and content quality. This does not include any content creation or rewriting. $800
Competitor Analysis Analyze the client's top competitors to identify their SEO strategies, content, and link profiles. This will help inform the client's own SEO campaign. This does not include any competitive research beyond the scope of SEO. $700

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Keyword Research and Strategy

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Keyword Research Conduct in-depth keyword research to identify the most relevant and high-potential keywords for the client's business and industry. This includes analyzing search volume, competition, and user intent. This does not include any content creation or optimization. $900
Keyword Mapping Map the identified keywords to the client's existing website pages and content, and develop a comprehensive keyword strategy to target the most valuable opportunities. This does not include any website changes or content creation. $700
Content Gap Analysis Analyze the client's current content and identify any gaps or opportunities to create new content that aligns with the target keywords and user intent. This does not include any content creation or optimization. $600

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On-Page Optimization

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Title and Meta Description Optimization Optimize the title tags and meta descriptions for the client's key pages to improve click-through rates and search engine visibility. This does not include any changes to the page content or structure. $500
Headings and Content Optimization Optimize the headings (H1, H2, H3) and content on the client's key pages to better align with the target keywords and user intent. This does not include any content creation or major website changes. $600
Image Optimization Optimize the images on the client's website, including file sizes, alt text, and image titles. This does not include any image creation or editing. $400

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Link Building

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Outreach and Link Acquisition Conduct outreach to relevant websites and publications to acquire high-quality backlinks to the client's website. This does not include any content creation or guest posting services. $800
Internal Linking Analyze the client's website and improve the internal linking structure to enhance the flow of link equity and improve the user experience. This does not include any changes to the website's navigation or structure. $500
TOTAL $7,500

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Optional Services

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Email Marketing Campaign Create a targeted email marketing campaign to nurture leads, promote products or services, and drive conversions. $900
SEO Reporting and Analytics Develop and maintain the product catalog, including adding new products, updating existing ones, and managing inventory and pricing information. $500
Off-Page SEO Strategies Implement effective off-page SEO tactics, such as guest posting and influencer outreach, to build high-quality backlinks. $1,200
Schema Markup Implementation Implement structured data markup on the website to provide search engines with more information about the content, improving the chances of rich snippets and enhanced visibility in search results. $400
Local SEO Optimization Optimize the client's online presence for local search, including citation building, Google My Business optimization, and location-based content. $800

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The easy and transparent to scope and quote work

Scopey takes the stress out of creating scopes of work. With just a few prompts, you can generate professional, detailed scopes and accurate quotes in minutes, helping you win more clients and protect your profit margins.

Seamlessly integrate Scopey with your favourite tools like Xero, Asana, Jira, Linear, ClickUp, and more to streamline your workflows and keep your team aligned. Whether you’re pricing a small project or managing a complex engagement, Scopey gives you the clarity and confidence to move forward.

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