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<aside> 🔍
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| Kickoff Meeting | Conduct a kickoff meeting with the client to understand their business goals, target audience, and key performance indicators (KPIs) for the PPC campaigns. This does not include any strategy development or campaign setup | $500 |
|---|---|---|
| Competitor and Keyword Research | Analyze the client's competitors and industry to identify relevant keywords, ad copy, and targeting strategies. This includes a comprehensive report on the findings and recommendations. | $800 |
| PPC Strategy Development | Develop a comprehensive PPC strategy based on the client's goals, target audience, and the research findings. This includes recommendations for ad platforms, ad formats, targeting, and budget allocation. | $900 |
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| Google Ads Account Setup | Set up a new Google Ads account or optimize an existing one, including account structure, conversion tracking, and initial ad group and ad creation. This does not include ongoing campaign management or optimization. | $700 |
|---|---|---|
| Bing Ads Account Setup | Set up a new Bing Ads account or optimize an existing one, including account structure, conversion tracking, and initial ad group and ad creation. This does not include ongoing campaign management or optimization. | $600 |
| Social Media Ads Setup | Set up PPC campaigns on relevant social media platforms (e.g., Facebook, Instagram, LinkedIn) based on the strategy, including audience targeting, ad creative, and initial campaign structure. This does not include ongoing campaign management or optimization. | $700 |
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| Ongoing Campaign Monitoring | Monitor the performance of the PPC campaigns on a weekly basis, including tracking key metrics, identifying areas for improvement, and making necessary adjustments to targeting, budgets, and ad content. | $800 |
|---|---|---|
| Optimization and Refinement | Continuously optimize the PPC campaigns based on performance data, including testing new ad creatives, adjusting targeting, and reallocating budgets. This does not include major strategy changes or the creation of new ad campaigns. | $800 |
| Reporting and Analysis | Provide monthly performance reports to the client, including detailed analysis of key metrics, insights, and recommendations for future optimization. This does not include ad hoc reporting or analysis requests. | $700 |
| TOTAL | $6,500 Ex Tax |
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| PPC Bid Optimization | Analyze the performance of PPC campaigns and adjust bids to improve cost-efficiency and return on ad spend. This includes leveraging data-driven insights to make informed decisions about bidding strategies. | $600 |
|---|---|---|
| PPC Conversion Rate Optimization | Optimize landing pages and ad creatives to improve the conversion rate of PPC campaigns. This includes testing different designs, messaging, and user experiences to identify the most effective approach. | $700 |
| PPC Performance Reporting | Provide comprehensive reporting on the performance of PPC campaigns, including metrics such as impressions, clicks, conversions, and return on ad spend. This helps clients understand the impact of their advertising efforts and make informed decisions. | $400 |
| Creative Ad Design | Design visually appealing and attention-grabbing ads for the PPC campaigns across various platforms. | $500 |
| Landing Page Optimization | Optimize the landing pages to improve conversion rates and user experience for the PPC campaigns. | $600 |
| Audience Targeting | Conduct in-depth analysis to identify the most relevant target audience for the PPC campaigns and create targeted ad groups. | $300 |
| A/B Testing and Optimization | Conduct A/B testing on ad creatives, landing pages, and other campaign elements to continuously optimize the performance. | $700 |
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