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| Competitor Analysis | Conduct a comprehensive analysis of the client's top 5 competitors in the design industry, including an assessment of their marketing strategies, target audience, and key differentiators. This does not include any analysis of the client's own marketing efforts or brand. | $1,000 |
|---|---|---|
| Target Audience Research | Identify the client's target audience, including demographic, psychographic, and behavioral data. This research will inform the development of the marketing campaigns. It does not include the creation of buyer personas or customer journey mapping. | $800 |
| Marketing Channel Assessment | Evaluate the most effective marketing channels for the client's design business, including paid advertising, email marketing, and content creation. This assessment will guide the selection of tactics in the subsequent phases. It does not include the actual implementation of any marketing campaigns. | $700 |
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| Marketing Objectives and KPIs | Define clear, measurable marketing objectives and key performance indicators (KPIs) that align with the client's business goals. This will serve as the foundation for the marketing plan. It does not include the creation of a comprehensive marketing strategy or implementation plan. | $800 |
|---|---|---|
| Content Marketing Strategy | Develop a content marketing strategy that includes the creation of high-quality, relevant content (e.g., blog posts, social media posts, infographics) to attract and engage the target audience. This does not include the actual content creation or publishing. | $900 |
| Paid Advertising Strategy | Outline a paid advertising strategy, including the selection of platforms (e.g., Google Ads, Facebook Ads), ad formats, and targeting parameters. This will inform the subsequent ad campaign development. It does not include the creation or management of the actual ad campaigns. | $800 |
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| Email Marketing Campaign | Create and implement a targeted email marketing campaign, including the development of email templates, content, and a distribution schedule. This does not include the ongoing management or optimization of the email marketing program. | $800 |
|---|---|---|
| Social Media Ad Campaigns | Develop and launch paid social media ad campaigns on platforms like Facebook, Instagram, and LinkedIn. This includes the creation of ad creatives, targeting, and campaign management. It does not include the ongoing optimization or reporting of the social media ad campaigns. | $900 |
| Content Creation and Publishing | Produce high-quality content (e.g., blog posts, infographics, videos) and publish it across the client's digital channels. This does not include the promotion or distribution of the content beyond the client's owned channels. | $800 |
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| Campaign Performance Reporting | Provide regular reports on the performance of the marketing campaigns, including key metrics and insights. This will help the client understand the effectiveness of the marketing efforts. It does not include ongoing campaign optimization or adjustments. | $700 |
|---|---|---|
| Marketing Optimization | Analyze the performance data and make recommendations for optimizing the marketing campaigns to improve their effectiveness. This may include adjustments to targeting, ad creative, content strategy, and other marketing tactics. It does not include the implementation of the optimization recommendations. | $800 |
| TOTAL | $9,000 Ex Tax |
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| Email Marketing Automation | Implement an email marketing automation system to nurture leads, promote products/services, and maintain consistent communication with the target audience. | $1,000 |
|---|---|---|
| Branding and Visual Identity | Develop a cohesive brand identity, including logo, color palette, typography, and visual assets to ensure consistent branding across all marketing materials. | $800 |
| Lead Generation Campaigns | Develop and execute targeted lead generation campaigns across various channels, such as social media, online advertising, and content marketing, to attract potential customers. | $1,200 |
| Social Media Content Calendar | Create a comprehensive social media content calendar to ensure consistent and engaging content across all platforms. | $500 |
| Performance Tracking and Optimization | Implement a comprehensive tracking and analytics system to monitor the performance of the marketing campaigns. Continuously optimize the campaigns based on the data insights. | $800 |
| Influencer Outreach | Identify and collaborate with relevant influencers in the industry to leverage their audience and increase brand visibility. | $600 |
| Content Creation and Optimization | Create high-quality, engaging content (e.g., blog posts, social media posts, videos) and optimize it for maximum visibility and impact. | $1,500 |
| Webinar Series | Plan and host a series of educational webinars to position the company as an industry thought leader and generate leads. | $900 |
| Website Redesign | Redesign the company's website to improve user experience and align with the new marketing strategy. | $1,500 |
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