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| Kickoff Meeting | Conduct a kickoff meeting with the client to understand their business objectives, target audience, and desired outcomes for the digital advertising campaign. This does not include any additional meetings beyond the initial kickoff. | $500 |
|---|---|---|
| Competitor Analysis | Analyze the client's competitors and their digital advertising strategies to identify opportunities and potential areas for differentiation. This does not include a comprehensive market analysis or industry research. | $800 |
| Target Audience Research | Conduct research to understand the client's target audience, including their demographics, interests, and online behavior. This does not include primary market research or customer surveys. | $900 |
| Campaign Strategy Development | Develop a comprehensive digital advertising strategy that aligns with the client's business objectives and target audience. This includes defining the campaign goals, messaging, and key performance indicators (KPIs). This does not include the creation of creative assets or ad copy. | $1,200 |
| Media Channel Selection | Recommend the most effective digital advertising platforms (e.g., Google Ads, Facebook, Instagram) based on the target audience and campaign goals. This does not include the setup or management of the advertising accounts. | $700 |
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| Advertising Account Setup | Set up the necessary advertising accounts (e.g., Google Ads, Facebook Business Manager) and link them to the client's business assets (e.g., website, social media profiles). This does not include the creation of any ad creatives or copy. | $800 |
|---|---|---|
| Audience Targeting | Define the target audience for the digital advertising campaigns based on the research conducted in Phase 1. This includes creating custom audiences, lookalike audiences, and targeting parameters. This does not include the ongoing optimization of audience targeting. | $900 |
| Ad Creative Development | Create the initial ad creatives (e.g., images, videos, text) for the digital advertising campaigns. This does not include any revisions or updates to the ad creatives beyond the initial development. | $1,200 |
| Ad Copy Writing | Develop the ad copy (headlines, descriptions, calls-to-action) for the digital advertising campaigns. This does not include any revisions or updates to the ad copy beyond the initial development. | $900 |
| Campaign Launch | Launch the digital advertising campaigns across the selected platforms. This includes setting up the campaigns, scheduling the ads, and ensuring the campaigns are live and running. This does not include any ongoing campaign management or optimization. | $800 |
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| Performance Monitoring | Regularly monitor the performance of the digital advertising campaigns, including tracking key metrics such as impressions, clicks, conversions, and cost-per-conversion. This does not include the creation of detailed performance reports. | $900 |
|---|---|---|
| Campaign Optimization | Optimize the digital advertising campaigns based on the performance data, including adjusting targeting, bidding strategies, ad creatives, and ad copy. This does not include major campaign restructuring or the development of new ad creatives. | $1,100 |
| Reporting and Analysis | Provide monthly performance reports to the client, including insights and recommendations for improving the campaign's effectiveness. This does not include ad-hoc reporting or custom data analysis requests. | $900 |
| Campaign Maintenance | Ensure the digital advertising campaigns are running smoothly, including addressing any technical issues or platform changes. This does not include the management of any other marketing or advertising activities outside of the scope of this project. | $800 |
| Campaign Expansion | Explore opportunities to expand the digital advertising campaigns to new platforms or target audiences, based on the performance data and insights gathered. This does not include the development of new ad creatives or copy. | $900 |
| TOTAL | $13,300 Ex Tax |
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| Social Media Content Creation | Develop visually appealing and engaging social media content to support the ad campaigns across platforms. | $800 |
|---|---|---|
| Omnichannel Approach | Develop an omnichannel advertising strategy that seamlessly integrates the customer journey across multiple touchpoints. | $1,800 |
| Campaign Optimization and Refinement | Continuously monitor and optimize the digital advertising campaign, making data-driven adjustments to ad creative, targeting, bidding strategies, and other parameters to improve performance. | $600 |
| Performance Tracking and Reporting | Set up comprehensive tracking and reporting mechanisms to monitor campaign performance, analyze results, and provide actionable insights. | $1,700 |
| Advertising Campaign Expansion | Explore opportunities to expand the reach and impact of the advertising campaign, such as testing new ad formats, targeting strategies, or expanding to additional platforms. | $2,000 |
| Platform Integration | Integrate the advertising campaigns across various digital platforms like Google Ads, Facebook, and Instagram to ensure a seamless and cohesive advertising experience. | $1,500 |
| Advertising Personalization and Retargeting | Develop personalized advertising strategies and implement retargeting tactics to engage the client's target audience more effectively and drive higher conversion rates. | $1,100 |
| Keyword Research | Conduct in-depth keyword research to identify the most relevant and high-performing keywords for the digital advertising campaign. | $500 |
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