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| Conduct Conversational Keyword Analysis | Analyze search trends and user queries to identify high-performing conversational keywords and natural language search terms optimized for AI-driven platforms like ChatGPT, Google Bard, and Bing. This includes identifying long-tail, question-based keywords and phrases that align with how users interact with AI assistants. This task does not include analyzing competitor keyword strategies or performing comprehensive market research. | $800 |
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| Develop Keyword Mapping and Clustering | Organize the identified conversational keywords into logical clusters and hierarchies to inform content optimization and paid search strategies. This will involve grouping related terms, identifying semantic connections, and mapping keywords to specific user intents and AI-driven search behaviors. This task does not include implementing the keyword mapping into website architecture or paid campaigns. | $700 |
| Prioritize High-Impact Conversational Keywords | Evaluate the identified keywords based on search volume, competition, and commercial intent to determine the most impactful terms to target. This will involve analyzing search metrics, forecasting potential traffic and conversions, and aligning the keyword strategy with the client's business objectives. This task does not include creating the final keyword targeting plan or implementing the prioritized keywords. | $600 |
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| Audit Existing Content Structure | Review the client's current website content and identify opportunities to restructure and rewrite content to better align with AI-driven search algorithms. This includes analyzing the use of headings, subheadings, bullet points, and other formatting elements to enhance the discoverability and relevance of content for AI-powered search. This task does not include the actual content rewriting or implementation. | $800 |
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| Optimize Content for Featured Snippets | Develop a strategy to create content that is more likely to be featured in AI-generated snippets and responses. This involves identifying common user questions, structuring content to provide concise and informative answers, and incorporating schema markup to improve the likelihood of content being selected by AI algorithms. This task does not include the creation of the actual content or implementation of the schema markup. | $900 |
| Enhance Natural Language Processing Alignment | Analyze the client's content to ensure it is optimized for natural language processing (NLP) and conversational search. This includes reviewing the use of natural language, identifying opportunities to improve readability and conversational tone, and aligning content with common user queries and speech patterns. This task does not include the actual content rewriting or implementation. | $700 |
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| Set Up AI-Tailored PPC Campaigns | Develop and implement paid search campaigns specifically optimized for AI-driven platforms like ChatGPT, Google Bard, and Bing. This includes creating ad copy and targeting strategies that are tailored to the unique characteristics of conversational search, such as the use of natural language, long-tail keywords, and question-based queries. This task does not include the ongoing management and optimization of the paid campaigns. | $900 |
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| Optimize Ad Copy for Conversational Engagement | Craft ad copy that is designed to capture the attention and interest of users interacting with AI-powered search assistants. This involves incorporating conversational language, addressing common user questions, and creating ad content that is more likely to be selected and displayed in AI-generated responses. This task does not include the actual implementation or testing of the ad copy. | $800 |
| Implement Automated Bidding and Targeting | Set up automated bidding strategies and targeting options that are tailored to the unique characteristics of AI-driven search platforms. This includes leveraging AI-powered bidding algorithms, adjusting targeting based on user intent and search behavior, and continuously monitoring and optimizing the performance of the paid campaigns. This task does not include the ongoing management and optimization of the automated bidding and targeting. | $700 |
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| Audit Existing Structured Data | Review the client's current website and identify opportunities to implement or improve the use of structured data, such as JSON-LD, to enhance the visibility and indexing of content by AI-powered search engines. This includes analyzing the existing schema markup and identifying gaps or areas for improvement. This task does not include the actual implementation of the structured data. | $700 |
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| Develop Schema Markup Implementation Plan | Create a comprehensive plan for implementing schema markup on the client's website to improve the discoverability and presentation of content in AI-generated search results. This includes identifying the most relevant schema types, determining the appropriate markup structure, and providing detailed instructions for the client's development team to implement the schema. This task does not include the actual implementation of the schema markup. | $800 |
| Monitor and Optimize Schema Integration | Continuously monitor the performance and effectiveness of the implemented schema markup, making adjustments and refinements as needed to ensure the client's content is being properly indexed and displayed by AI-powered search engines. This includes analyzing search engine data, identifying any issues or errors, and providing recommendations for ongoing optimization. This task does not include the ongoing maintenance or updates to the schema markup. | $700 |
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| Develop AI-Optimized Content Strategy | Create a comprehensive content distribution strategy that is tailored to the unique characteristics and requirements of AI-powered recommendation engines. This includes identifying the most effective content formats, distribution channels, and engagement tactics to maximize the visibility and reach of the client's content across AI-driven platforms. This task does not include the actual content creation or implementation of the distribution strategy. | $800 |
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| Implement AI-Specific Content Optimization | Optimize the client's existing and new content to align with the specific requirements and algorithms of AI-driven recommendation engines. This includes incorporating relevant metadata, leveraging AI-friendly formatting and multimedia elements, and ensuring the content is structured in a way that is easily digestible and shareable by AI assistants. This task does not include the actual content creation or distribution. | $900 |
| Monitor and Refine AI Content Performance | Continuously track and analyze the performance of the client's AI-optimized content, identifying areas for improvement and making adjustments to the distribution strategy as needed. This includes monitoring engagement metrics, user feedback, and AI-generated insights to optimize the content for maximum visibility and impact. This task does not include the ongoing content creation or distribution activities. | $700 |
| TOTAL | $11,500 Ex Tax |
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| AI-Tailored PPC Campaign Management | Set up and manage highly targeted PPC campaigns specifically optimized for AI search platforms. Continuously test and refine ad copy, bidding strategies, and targeting to drive maximum ROI. | $1,000 |
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| Conduct AI-Powered Competitive Analysis | Analyze the search optimization strategies of competitors leveraging AI-driven platforms. Identify best practices and emerging trends to inform your own approach. | $500 |
| Conversational Copywriting Workshop | Conduct a workshop to upskill the team in crafting AI-optimized copy that mimics natural language and conversational patterns, enhancing user experience and discoverability. | $500 |
| AI-Optimized Content Creation | Rewrite and restructure existing content to better align with the requirements of AI-driven search algorithms. This includes focusing on featured snippets, natural language processing, and creating engaging, AI-friendly content. | $1,200 |
| Paid AI Search Ads | Set up and manage PPC campaigns tailored for AI platforms, optimising ad copy for conversational engagement. | $900 |
| AI-Tailored PPC Campaigns | Set up and manage pay-per-click (PPC) campaigns that are specifically tailored for AI-powered search platforms. Optimize ad copy, bidding strategies, and targeting to drive conversational engagement and maximize returns. | $1,000 |
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